Creativity and Innovation Management Explained

 

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Creativity: A Field Trip for Your Brain
By Bill Gluth

Before we begin, I want you to know that I heard you groaning when you read the title of this strategy; “Creativity. I’m not creative at all.”

And that is the # 1 reason why creativity doesn’t play a larger part in your life. You say it can’t and so it won’t.

Creativity is a funny thing. If you think you are creative you are correct and if you think you’re not, you are correct too.

But let’s suspend any mistaken beliefs for a moment and realize something very important. Everyone has the exact same potential to be creative.

Think back on the enjoyment you gained from doing something you consider creative. What did you do? How did it make you feel?

Here a few examples of your creative mind at work

* Building or repairing things

* Playing golf (the topic for another Creative Business Strategy)

* Participating in a hobby

* Buying meaningful gifts for family and friends

* Making a sale or running a successful marketing campaign that brought in a lot of money

* Singing in the shower

* Sharing new ideas with a friend or business associates

* Getting new ideas from reading a great book

* Writing a love letter

* Getting emotional during an inspiring movie

Did you notice something important? Not one of the things on my list has anything to do with “conventional” creativity.

Creativity is so much more than you think it is. Every one of the things listed above tap into the awesome power of your creative mind.

As you can see, your creative mind is at work all the time. You just don’t realize it the majority of the time. As a result, you don’t use it to its full potential.

The problem in using creativity successfully

Our rational mind is chattering so loudly most of the time that it drowns out the soft voice of our heart. And it is heartfelt inspiration and emotion that is at the core of all creativity.

As a result, you seek solutions in avenues outside of yourself. Instead, listen to and trust your feelings and ideas as well as your knowledge and experience.

When these things combine they form a complete creative thought process.

Factual thinking alone won’t get you there. When your deepest feelings combine with your rational thoughts they create a complete thinking process.

Today, in modern science, this is known as the study of Neurocardiology.

Use these ideas to empower your personal creativity

1. First and foremost stop telling yourself you are not creative. The more you realize you are using creativity the stronger it gets. Saying you’re not creative is simply not true.

2. When you are faced with any challenge, train your mind to stop chattering with worry, problems and negative outcomes.

Focus instead on what a great outcome will look like. Picture it in your mind, experience the emotion of how great you’ll feel when that outcome occurs.

3. A great way to stop the chattering mind is to imagine a big red STOP sign popping up in front of you, whenever you are struck with stress and worry.

Just think STOP. Picture a stop sign in your mind. Allow yourself to relax. Take a deep breath and let go of the worry.

Then simply allow yourself to evaluate how you “feel” about the situation. What do you FEEL the best outcome would be?

Picture that outcome in your mind. Ask yourself, “What created that solution.” Then write down your inspiration.

Finally, write down ACTION steps you will follow based on this creative idea.

Finally, take the ACTION step and evaluate the result. You’ll be amazed at how creative you are when you give yourself the opportunity to experience it.

Your personal creativity is amazing. All you really have to do it give it a chance to shine.

STOP telling yourself you are not creative and use your feelings and thoughts combined to create the outcomes you most desire in business and in your life.

Bill Gluth is “Your Talent in Business Expert” and a professional speaker, trainer and consultant. He is the first person to specialize in developing “talent” as a competitive business strategy.

Bill brings clear, simple and focused action steps to any business building program. He spotlights unleashing your talent in business so that you can learn how to be unique in a commodity driven world.

Learn more about Bill Gluth and his Creative Business Strategy Training programs by visiting http://www.developyourvision.com

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Start from our home page: http://www.managing-creativity.com