Creativity and Innovation
The definitions and differences between creativity and innovation.
MBA Research Project
Creativity and Innovation Fundamental Core Concepts
A Master of Business Administration (MBA) research project (including powerpoint presentation, notes and DIY Audit) that formulates a framework for managing creativity and innovation through active research of 22% of the largest advertising agencies in London and critical evaluation of more than 120 sources of literature.
These tools are invaluable for the creative person, the manager of creative people, the leader of a thinktank, the manager who wishes to inspire motivation and enhance productivity, the manager of human capital, any entity wishing to establish and reap the benefits of an entrepreneurial culture and anyone wishing to improve tangible creative output.
Tools are primarily created for the creative corporate strategy decision maker, but the concepts are universal and touch on all spheres of life.
Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, unuseable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measureable concepts.
There are twelve major themes that are common in all fields of creativity. Once you have reviewed the arguments and conclusions around each theme, you will have a unique insight that allows you to effectively use creativity, practice creativity, measure creativity, debate creativity, initiate the optimal organisational structure and group structures, understand and avoid blocks, inspire motivation, increase productivity, follow innovation through to commercialisation, benchmark ideas, develop tools for idea measurement and much more... .
Defines the process that induces the creative state and is itself a cause of it; this process generates great ideas and makes insight / eureka / the aha! experience much more likely.
Explains how incremental productivity can lead to being prolific, which draws out tacit knowledge, improves quality and results in the consistent stream of ideas necessary to develop lists of ideas for decision making and for long term projects such as film scripts and novels.
Some Central Knowledge Domains
Common characteristics
Do creative people have common characteristics.
Learning versus talent
Can creativity be learned or is it a gift.
Motivation
Motivation is arguably more important than nature / nurture or traits.
Blocks to creativity
What are the blocks and how can they be overcome.
Organisational structure
Optimising Org. structure.
Group structure
Optimal group structure.
The role of knowledge
Is domain knowledge helpful or a hindrance.
Radical versus incremental
Radical transformation is sexy, but what's more effective.
Structure and goals
How are they helpful and when do they become a hindrance.
Process
Getting to Eureka!
Valuation
How do we value an idea.
Software, Templating and Video Lessons
Software which includes the critical business models and frameworks that are the core of any MBA.
Download software (for PC, Mac users will ned to be able to run Windows software).
More than 200 video lessons that guide you through the critical business models and frameworks that are the core of any MBA. All videos are framed around the business context and include principles and models that will be familiar to MBAs, Executive MBAs, DBAs, PHDs, management consultants etc.
More than 150 innovation video lessons. Everything you need to know about innovation management. In sum, this knowledge base is superior to anything taught at Ivy League schools (Harvard et al), London Business School, INSEAD etc. Videos with the latest research and insights are regularly added. You will need to watch all the videos and then revisit them after periods of incubation. Topics include:
Defining and Differentiating
Measuring Creativity Superstructure Mapping 4Ps Common Characteristics Creative or Innovative State Disruptive Innovation Open Innovation Crowdsourcing Skunkworks Principle Scalability Diffusion Invention>Innovation>Diffusion Components of Radical Innovation Push Forces Contracting Product Life Cycles Flow Principle Reverse Innovation S-Curve ROI Relationship Domain and Specific Knowledge Curves Young vs Old Conceptual vs Experimental Innovators Path Dependency Three Horizons The Illusion Of Originality Creative Destruction Continual Innovation Extending The Product Life Cycle Value Innovation Supercycles Innovation Saturation When To Start New Product Innovation Manufacturing vs Service Firms Value Innovation and Value Stream Mapping Normalcy Bias Resource Focus External Options For Ideas Optimizing Throughput Fast Innovation In Business Context Integration Innovation Indigenous Innovation RECR Framebreaking PESTO Framebreaking Role Playing Idea Success Probabilities Collaboration Vs Competition Eureka Process Incubation Short Term Goal Setting The Creative State Prolific Production Quantity Quality Relationship Engagement vs Waiting For Inspiration Diversity and Intellectual Cross Pollination Status Differentials and Politics Pick Chart For Idea Selection And Risk SPIN On Problem Identification Trust Dimensions Leadership Competencies Linking Change With Creativity Innovation Urgency Concept Innovation Resistance Equation Coalition Leader Buy In Innovation And Vision Innovation And Communication Incremental Principle Embedding With Myths And Stars Kill Go Decision Making Collaboration Zones Boundary Control The Risk Problem Growth Risk Stages Risk Managing Acquisition Risk Probability vs Impact Ansoff And Risk Alignment Seven Zeros Value Stream Mapping Bad Structure Strategy And Decline Links To Decision Makers Reducing Information Hops Proximity Principle Cross Platform Learning Empowerment Principle Org. Structure Funding Org. Culture Core Attributes Tacit Explicit Knowledge Espoused Vs In Use Theory Uncertainty Principle Optimizing Innovation Four Technology Impacts Channel Strategy Icon Principle 5 Product Innovation Levels Prototyping Feedback Loops Hop Principle Innovation Metrics Impact StagePurchase Creativity and Innovation MBA
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